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In these days of global brand loyalty with surfers the worldover covered head to toe in those brand logos we all know andlove so much, it seems true that we are what we wear. But do wereally know or care what we wear, how it is made, what it ismade of and who actually made it?

Unlike many of the big mainstream surfwear retailers Molly andZooZoo2 have asked those questions and decided to sell onlyorganic cotton T-shirts and clothing. Sure it affects the bottomline, sure it means they cost a little more to produce, but itsgot to be worth it.

Surfers the world over experience Natures power and beauty everytime they go into the water. They appreciate its ever changingand unpredictable behaviour it's power and well as it'sfragility. Why is it then that they pay lip service to theenvironment when it comes to the surfing brands they wear?

Conventional Cotton is one of the world's most intensivelysprayed crops. [According to organisations such as theSustainable Cotton organisation]

Cotton uses approximately 25 percent of the world's insecticidesand more than 10 percent of the pesticides (includingherbicides, insecticides, and defoliants). The EnvironmentalProtection Agency considers seven of the top 15 pesticides usedon cotton in the year 2000 in the United States as "possible,""likely," "probable," or "known" human carcinogens.

Organic Cotton is the only way to go

Each surfing T-shirt made from one hundred percent organiccotton saves one-third of a pound of synthetic fertilizers andpesticides. Consumers who buy organic cotton clothing helpsupport this fledgling sustainable industry. [extract fromnewamericandream.org]

Where do we go now

The lifestyle enjoyed by those living in the world'sindustrialised countries comes at a cost. 'In the wake ofdevelopment and prosperity we see acid rain, greenhouse gases,global warming, toxic waste, water and air pollution, and aglobal dependence on chemical fertilizers and pesticides. Astoday's patterns of growth and consumption continue to depletethe environment, our future welfare is at risk.' [extract fromeartheasy.com]

Let's make it count

As surfers we play our part in determining what happens to ourplanet by the consumer choices we make. We are what we buy.Let's make it count.

About the author:Al - ZooZoo2 Young environmentally conscious surfwear andsnowboarding retailer. ZooZoo2.com

CNN global warming misinformation makes its way to <em>The Radio Factor</em>
On <em>The Radio Factor</em>, guest host Douglas Urbanski cited a December 18 segment from CNN's <em>Lou Dobbs Tonight</em> to support the assertion, which has been widely discredited, that "man-made climate change" is "one of the biggest lies of our time" and in doing so echoed several of the debunked claims and suggestions about global warming included in that CNN segment.
"Winter storm" causes Dobbs to ask: "What's that global warming deal?"
Lou Dobbs said during the introduction of his CNN show: "And tonight, unusual winter storms are dumping snow in unusual places across Western states, and a huge snowstorm is headed toward the Northeast. This is global warming?" During his segment on the issue, Dobbs hosted Heartland Institute senior fellow and science director Jay Lehr without disclosing that Heartland receives funding from the energy industry and without challenging Lehr's assertions that "[t]he last 10 years have been quite cool" and that "the sun" -- rather than humans -- is responsible for recent climate change.
Levin cited "global cooling" study to dismiss efforts to "control carbon dioxide" emissions, ignoring warning by study's co-author not to do so
On his radio show, Mark Levin cited a recent study predicting that an ice age will occur in the next 10,000 to 100,000 years as purported evidence that humans should not "try and control carbon dioxide" emissions that contribute to global climate change. But Levin did not mention that the study's co-author reportedly warned against using the study to argue that "we should stop fighting warming" and stated: "There's no excuse for saying 'we've got to keep pumping carbon dioxide into the atmosphere.' "
Milwaukee radio host smeared "greedy, overpaid unionized schoolteacher[s]" who talk about global warming
On his Milwaukee radio talk show, Mark Belling referred to schoolteachers who talk to their students about global warming as "idiot union teacher[s]," "liberal unionized hack[s]," "greedy, overpaid unionized schoolteacher[s]," and "fruitcake[s]."
Hannity compared carbon offsets to "cheat[ing] on your wife," ignored Murdoch's efforts to make News Corp. carbon neutral
On <em>Hannity &amp; Colmes</em>, Sean Hannity criticized the purchase of credits to offset one's "carbon footprint," asserting, "Those offsets -- that is the biggest hoax in the world. ... You know what it's like? You go cheat on your wife, and then say, 'Honey, but don't worry. I bought an offset.' Good luck." Hannity has yet to address the pledge by News Corp. chairman and CEO Rupert Murdoch "to be carbon neutral, across all our businesses" -- which includes Fox News -- "by 2010."
Discussing TCPR claims, O'Reilly said he'd "like to hear [Gore's] side of things," but ignored Gore's response to TCPR
Bill O'Reilly asserted: "The Tennessee Center for Policy Research [TCPR] says the former vice president [Al Gore] is still using a massive amount of energy at his Tennessee mansion -- more than 20 times the national average." O'Reilly later stated: "So it looks like Gore is a pinhead, but we would like to hear his side of things. And he has an open invitation to appear on the <em>Factor</em>." But at no point did O'Reilly mention that Gore has reportedly given "his side of things" in response to a June 17 TCPR press release on the subject of Gore's purported energy use.
Hume claimed Gore's "energy use has surged more than 10 percent," ignored Gore's response that it's all "green power"
On <em>Special Report</em>, citing purported findings by the Tennessee Center for Policy Research, Brit Hume claimed that Al Gore's "energy use has surged more than 10 percent" since environmentally friendly renovations were completed on his home. Hume offered no response from Gore. Responding to the charge, a Gore spokeswoman stated that "[w]hen [the Gores] do use power, it's green power." According to the Tennessee Valley Authority, green power "create[s] less waste and pollution" than standard electricity.
<em>Wash. Times</em>' Pruden falsely claimed that "the earth has been measurably cooling for the last decade"
In a <em>Washington Times</em> column, Wesley Pruden falsely claimed that "the earth has been measurably cooling for the last decade, despite everything [former Vice President] Al [Gore] and his followers have done about it." In fact, the United Kingdom's Met (Meteorological) Office lists as a "fact" that "[t]emperatures are continuing to rise" and states that "temperature change over the latest decade (1998-2007) alone shows a continued warming of 0.1&deg; C per decade."
MSNBC hosted Breaux and Lott to defend oil and gas companies -- but failed to note they're lobbyists for them
On <em>MSNBC Live</em>, Andrea Mitchell discussed energy policy with former Sens. John Breaux and Trent Lott but failed to disclose that both are lobbyists for major oil and gas companies. While Mitchell said that Lott and Breaux "formed a firm" together, she did not note that their firm conducts lobbying or that its clients include oil and gas companies Chevron, Shell, and Plains Exploration &amp; Production Co.
Beck revived falsehood that Bill Clinton said, "We've got to slow down our economy" to fight global warming
On his nationally syndicated radio show, Glenn Beck falsely claimed that former President Bill Clinton said, "We've got to slow down our economy" in order to combat global warming, and aired a portion of a speech Clinton made in January. However, as Clinton's full remarks make clear, he did not suggest "slow[ing] down our economy" to fight global warming.
Jonah Goldberg misrepresented Gore's comments about Hurricane Katrina
In his <em>Los Angeles Times</em> column, Jonah Goldberg asserted that in an NPR interview, Al Gore "chuckled" at the idea that Hurricane Katrina "was God's wrath for New Orleans' sexual depravity," then "went on to blame Katrina on man's energy sinfulness." In fact, Gore stated during the interview that "any individual storm can't be linked singularly to global warming." Goldberg also claimed that the numbers of polar bears "have quadrupled in the last 50 years"; in fact, data to support estimates of the polar bear population 50 years ago are reportedly nonexistent, recent growth in the polar bear population is believed to be linked to hunting bans, and the Department of Interior found that "the polar bear is likely to become an endangered species within the foreseeable future."
Previewing McCain's environment speech, Reuters did not mention his voting record or include criticisms of his positions
Reuters reported that Sen. John McCain would pledge "to take the lead in combating global climate change if elected president in a speech that set him apart from the policies of U.S. President George W. Bush." However, in reporting on McCain's environmental positions that his campaign believes will "win support from independents and centrist Democrats," Reuters did not mention his voting record and did not include any criticism of McCain's positions. By contrast, <em>The Washington Post</em> noted that "McCain's lifetime League of Conservation Voters score is 24 percent, compared with 86 for Obama and 86 for Clinton."
Fox's Baier misrepresented Gore's comments about Myanmar cyclone
Fox News' Bret Baier claimed that in an interview on NPR, "Former Vice President Al Gore says global warming is to blame for the cyclone in Myanmar." In fact, while Gore did discuss the cyclone in the context of global warming, he also stated -- just moments earlier -- that "any individual storm can't be linked singularly to global warming."
Fox's E.D. Hill falsely claimed that "U.N. meteorologists" say "the planet may actually cool off for the 10th year in a row"
On<em> America's Pulse</em>, host E.D. Hill falsely claimed, in a teaser for an upcoming segment, that "the U.N. says the planet may actually cool off for the 10th year in a row." Hill later asserted: "U.N. meteorologists now saying that we could have, for the 10th year in a row, a colder year, temperatures ... decreasing, not warming, getting colder." In fact, global mean temperatures, as measured in two widely used data sets, have not decreased in each of the past 10 years; further, according to those data sets' producers, the data continue to show a long-term warming trend.
<em>NY Times</em> understated Inhofe's views on global warming
In an article discussing potentially competitive 2008 Senate elections, <em>The New York Times</em> understated Sen. James Infohe's views on global warming, reporting that Inhofe "has said that its effects are exaggerated." In fact, Inhofe has repeatedly referred to global warming as the "greatest hoax ever perpetrated on the American people" and reportedly compared Al Gore's global warming documentary to Adolf Hitler's <em>Mein Kampf</em>.

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